Ahead of SCWS Americas next month in San Jose, the conference’s Head of Content Georgie Mailer-Howat shares key highlights of the event which covers the most pressing issues and challenges in wireless connectivity.
If Sprint’s deployments of Magic Box are anything to go by, the era of small cells we’ve all been waiting for could finally be on the brink of taking off in a big way. The last 12 months in the US have seen a lot of discussion over how such wireless connectivity solutions can be deployed at scale to meet the densification demands on both carriers and enterprises, and how the ecosystem to do this is shaping up.
Those interested in Small Cells will come together at the start of December at SCWS Americas to explore such topics. This year’s event covers the most pressing issues and challenges in wireless connectivity, with speakers and topics from across the ecosystem including carrier small cell deployments with Sprint’s COO of Technology, Guenther Ottendorfer, and Licensed Assisted Access with AT&T AVP, Al Burke.
Over the two days, enterprise connectivity will also be a major focus, with a range of roundtable discussions and case studies from speakers including Kristan Kline, Kaiser Permanente; Janette Smrcka from Mall of America; Jon Walton, County of San Mateo, Jim Allison from Capitol Corridor Joint Powers Authority and many more.
Such deployments and new technologies are set amidst the changing ecosystem and new models for access. SCWS Americas will take an exclusive deep dive into spectrum sharing and infrastructure with the CBRS Alliance’s Steve Martin, Google’s Preston Marshall, CEO of Federated Wireless, Iyad Tarazi, and Facebook’s Mark Kelly, plus speakers from American Tower, Extenet and Mobilitie.
In order to meet growing network demand and successfully densify the network, it is essential that organisations prepare their business model amidst the changing environment, and identify their new and changing customers, suppliers and enablers.
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